Jobvillage is one of Belgium’s most hands-on career events, where jobseekers can meet companies, get real advice, and discover their next step, all in an accessible, real-life setting. With themed zones and interactive stands, the event helps people move forward in a more human and personal way.

To create extra visibility around the event, we launched an influencer campaign by working with creators who speak to young professionals and career switchers. 

On TikTok, three creators visited the Jobvillage fair in Sint-Niklaas and shared their own perspective on the event. Each brought a different angle: from practical tips to first impressions and career motivation , yet all conveyed the same message: Jobvillage is the place to discover what’s next. To broaden the reach, we boosted their content through TikTok Spark Ads. In total, the campaign generated 1.92M impressions and 192.9K 6 SFV.

On Twitch, we tapped into a highly engaged community. Four streamers highlighted the event during their regular livestreams, exploring the Jobvillage website together with their viewers and adding visibility through live chat and their channel panels. This resulted in 74.1K live views, 11.7K hours watched, and 277.84 hours of total stream time.

The impact? A strong and authentic online presence across two platforms. By letting trusted voices share the Jobvillage story, we inspired thousands to take a step toward their next career move.