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Cases / KontrolFreek
UGC and Influencer Marketing
Taped-up thumbsticks, sweaty hands and a lost match: gamers in Belgium and the Netherlands showed on TikTok why KontrolFreek’s thumbsticks and grips beat a home-made fix.
Client
KontrolFreek
Year
2025
Platforms
TikTok
Service
Results
4M
Impressions
22.7k
Clicks
5.7k
Engagements
4,5%
6-second focused view rate
Creators
+35 creators
The campaign manager
Most gamers only notice their controller when something goes wrong: a slipping thumb, a missed shot, a match that got away. KontrolFreek, the SteelSeries brand behind performance thumbsticks and grips, wanted gamers in Belgium and the Netherlands to see how its products add comfort and precision, and to take a look in its shop.
We tested two routes side by side, with creators we chose together with KontrolFreek. In the UGC part, Gurlpowerrrr and Strijdergili from the Netherlands and Abulic from Belgium made videos that KontrolFreek ran as ads from its own TikTok account. Strijdergili lost a match with a home-made, taped-up controller before the real thumbsticks turned the game around. Abulic tackled sweaty hands with grips, and Gurlpowerrrr clicked new thumbsticks onto her controller at her gaming desk. In the influencer part, creators posted on their own channels, and we boosted those posts as Spark Ads from their own accounts. Tape not required.
GurlpowerrrrNew thumbsticks at the desk
AbulicGrips for sweaty hands
StrijdergiliFrom tape to the real thing
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