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Cases / De Krant van West-Vlaanderen
Influencer marketing
Tents, camp food and a prize of €2.500: De Krant van West-Vlaanderen (KW) went looking for the coolest youth movement in the province. Two local creators got West Flanders talking about it.
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447.2k
Total impressions
8,21s
Average watch time
9.1k
Engagements
1.3k
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Creators
2 creators
The campaign manager
West Flanders is full of youth movements, and every one of them is sure it is the best. With its contest De Strafste Jeugdbeweging, KW lets readers vote for their favourite, and the winner gets €2.500 to spend on their group. The question was how to bring young West Flemings to the voting page, not only the members of one group.
We picked two creators who grew up in a youth movement themselves and sound like West Flanders. Luna Cottenier walked around the grounds of a youth movement and shared her own memories, from sleeping in tents to the food at camp. Jietse Pauwaert played the youth leader in a sketch about every youth movement activity ever, from collecting 50 signatures to forgetting your play clothes. Both videos ended with the same call: €2.500 is up for grabs, so go and vote for your own group. TikTok ads then carried that call far beyond the creators’ own followers, all across the province. Nie neuten, moar stemm’n!
@lunacottenierBack at the youth movement
@jietsepauwaertEvery activity, ever
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