KW, the local newspaper of West Flanders, once again set out to find the region’s most outstanding youth movement. To amplify this exciting competition, an influencer campaign was launched.

For this campaign, we collaborated with authentic creators from West Flanders. Luna and Jietse were selected for their strong local connection and genuine voice. Their content resonated because they stayed true to their West Flemish roots.

The objective was clear: drive as many visitors as possible to the campaign landing page, where audiences could vote for their favorite youth movement. And the results speak for themselves. With over 1.3K shares and saves, an average watch time of 8 sec, and a total reach of 447.2K impressions, the campaign delivered strong engagement and visibility.

All of this was achieved with just two carefully selected creators, fully focused on West Flanders, proving that a locally rooted, authentic approach can drive real impact.