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Influencer Marketing
Tuesday is the best day of the week, at least at Pizza Hut: every Tuesday, a medium take-away pizza costs just €6,95. Twelve Belgian TikTok creators made sure their followers knew about it.
Results
4.1M
Views on TikTok
15.1k
Clicks to the website
52k
Likes on TikTok
398.3k
6-second focused views
Creators
+712 creators
The campaign manager
A weekly deal has a funny problem: it is always there, so it is easy to forget. Every Tuesday, Pizza Hut in Belgium sells a medium take-away pizza for €6,95, called Dolle Dinsdag in Dutch and Mardi Malin in French. Pizza Hut wanted young people in both language groups to know about it, and to find their way to the website and the restaurants.
We brought in Dutch- and French-speaking creators, and each found their own way to say it: a medium pizza for €6,95, every single Tuesday. Shauni Van Impe brought her mum her very first Pizza Hut pizza, Milo played the one friend without any money, and Glennuufd walked out of a restaurant at eleven in the morning with a whole stack of boxes. Streamer Chloe let her Twitch chat choose lunch, and Momo gave up kneading dough at home and went to Pizza Hut instead. We boosted every video as a TikTok ad with a link to the website, and in October the best ones came back on a few more Tuesdays, with polls such as BBQ or pepperoni. Tuesday, but crazier.
@shaunivanimpeMum’s first Pizza Hut
@povpatronThe friend without money
@glennuufd2A stack of boxes at 11am
@chloe_twitchThe chat picks pizza
@momonosukelifeWhy bake at home?
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