This summer, Pizza Hut brought a touch of magic to its Belgian restaurants with the launch of their Golden Ticket Hunt. A family-friendly competition where anyone who ordered a Kids or Junior Menu in-restaurant stood a chance to win Plopsaland De Panne tickets, or even the grand prize: a themed overnight stay at the Plopsa Theater Hotel.

Instead of a traditional campaign, Pizza Hut teamed up with Adshot to bring the experience to life through authentic family content. A group of 20 family creators across Belgium shared their Pizza Hut visits on Instagram Reels and TikTok, taking their audiences along as they discovered how to join the Golden Ticket Hunt. Creators shared 62 unique pieces of content across TikTok and Instagram. Whether it was playful clips of kids opening their golden ticket coupons, tasty pizza moments, or full-day outings, each post brought the concept to life in an authentic and relatable way.

The impact? A total of more than 111.000 organic views and 3.200 engagements, and an earned media value of €14.162,  leading to an impressive 726% return on ad spend.