Plopsa is one of Belgium’s most beloved theme park brands, known for its magical experiences that bring families together. This Halloween, they wanted to take that magic to the next level BUT with a spooky twist.

To spread the Halloween spirit beyond the park gates, we launched a PR campaign that invited influencers from across the country to experience the frightful fun for themselves.

A total of 23 creators joined in, sharing their adventures through Instagram Stories, Reels and TikTok videos. From eerie decorations to thrilling rides, they captured the full Halloween atmosphere in their own creative way.

Together, they produced 81 pieces of content, reaching just over 200k views and generating strong engagement across platforms. Even with Stories only visible for 24 hours, the campaign sparked impressive visibility and interaction, proving that Plopsa’s Halloween magic resonated far beyond the park gates.