Purbright developed the Purfect litter box - the ultimate solution for odor-free, sustainable cat waste management. Their clever water-based purification system ensures your cat's litter box stays fresh and odorless while recycling the water to promote new plant growth. They take pride in being a 100% Belgian-made product, which boasts a sleek and minimalistic design that will look great in any home. With many attractive features for your cat, the product is simply the best you can provide for your furry little best friend.
Purbright had set out to create a marketing campaign with three key goals: to increase its brand awareness, promote its then ongoing fundraising campaign, and position itself as a premium brand in the market. To achieve this, the brand partnered with Adshot to create a comprehensive social media campaign that targeted audiences across Belgium, France, the Netherlands, and Germany. The campaign involved the collaboration of four carefully selected influencers, one from each country, who had a strong lifestyle brand and a significant following on social media. These influencers had a unique selling point - they often featured their cats in their content.
Each influencer, or in this case, catfluencer, created a carousel post and a story on Instagram that would showcase Purbright's products and message. The posts were then transformed into Branded Content Ads, which made the content clickable and allowed Adshot to increase its reach and effectively target an audience of choice. Through this campaign, Purbright established a strong presence on social media and created a buzz around its brand, fundraising campaign, and premium cat products.
The results of this campaign were meowgical! The partnership between Purbright and Adshot was a huge success, and the catfluencer campaign was a brilliant idea that helped Purbright achieve its goals. The content reach was over 1.4 million, with more than 6000 likes and over 1400 clicks to the website. We would call that furr-nomenal!