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Cases / Qallo
Influencer PR
New year, new resolutions, and drinking more water is always on the list. Belgian brand Qallo sent creators a package to find out if its drink powders make that resolution easier to keep.
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36
Creators
45
Pieces of content
103.6k
Impressions & views
€16.814
Earned media & production value
Creators
+3136 creators
The campaign manager
Everyone knows they should drink about two litres of water a day, and few people actually manage it. Qallo turns tap water into a sugar-free drink made with natural ingredients, in an Energy and a Hydration version, and was named Product of the Year 2026. In January, when good intentions are at their peak, Qallo wanted people to see how easily it fits into a normal day.
Creators put Qallo to the test in their own routine. We sent them their package in December, so their posts landed in early January, right when New Year’s resolutions are at their peak. The videos show Qallo during exam study sessions, on the kitchen table, on a cold winter walk and as the swap for soda or yet another coffee. Many creators shared a code that gave their followers a free bottle with a first order. Drinking more water, made a little easier.
@vdmloA study break
@yamina.hadouchiGoodbye soda
@joanne1406A winter resolution
@lottd.sLess coffee, more water
@laurenichelsBeating the winter dip
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