Qallo is a Belgian brand with a clear mission: drinking water should be simple, smart, and better for everyday life. The brand encourages people to hydrate more every day while feeling energetic and vital. With its sugar-free functional powders made from natural ingredients, Qallo provides a healthy and refreshing way to stay hydrated. In addition, Qallo supports sustainability by offering reusable water bottles to help reduce plastic waste.

To order to bring Qallo and its products to life. We rolled out a PR campaign where selected creators were gifted a Qallo package to try and share their experience on their social media. We collaborated with 36 influencers across Flanders to create engaging content on YouTube Shorts, Instagram Reels, and TikTok.

In total, this campaign achieved a total engagement rate of 3.47%.  The content generated 103,600 views across TikTok and Instagram Reels. With a ROAS 7.09, these results prove that a strong product combined with compelling and real content is a match made in heaven.