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Cases / Route du Soleil
Influencer PR
Packed bags, fresh snow and a countdown: four creators joined a Route du Soleil student trip to the French Alps and took their followers along for the whole week.
Results
896k
TikTok views
87k
TikTok interactions
9,7%
Engagement rate on TikTok
37
Instagram Stories during the trip
The campaign manager
Students rarely pick a ski trip from a brochure. They pick it because they saw their friends having the week of their lives.
Route du Soleil wanted people to see in their feed what its trips are really like, and to feel like coming along. So we sent four creators along on the winter trip as guests. They told the story in three parts: TikToks counting down to departure, Instagram Stories throughout the week and recap videos once they were back home. Daria packed her bags and tried on every ski outfit she owned, Justine Houbrechts got ready for her first time on skis in fifteen years, and Laura Ottevaere edited her week on the slopes like a reality show. Followers lived the trip almost in real time, and the TikToks reached nearly 900k views. Next winter, we suspect a few of those viewers will be on the trip themselves.
@dariahaha._Before the trip
@justinehoubrechtsGetting ready
@laura.ottevaereDuring the trip
@laura.ottevaereAfter the trip
@justinehoubrechtsOn the slopes
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