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Cases / Smartphoto
Influencer Marketing
Together with Smartphoto, three TikTok creators showed how easy it is to design your own Christmas card, and how much more personal it makes your wishes.
Results
1.03M
Impressions
2.6k
Likes
9,99s
Average playtime
Creators
3 creators
The campaign manager
A Christmas card is often a quick, impersonal greeting. Smartphoto wanted to show how a favourite photo, a personal message or a design of your own turns it into something special, and to remind people in good time to order before the holidays.
At a wooden table full of candles and paper stars, Justin ordered his cards on a tablet and then sat down to write them, with a promise to his French-speaking followers: no more New Year’s wishes in late January. Laura Tenteniez designed a green card with a Christmas tree on her laptop and then unboxed her family’s first personalised Christmas cards, with a warm wish in gold letters signed by the whole family. Britt Boeckx held up the arched card she had designed herself, Merry Everything and a Happy Always, and tucked it into a red envelope. In all three, the finished card takes centre stage. Spark Ads then took the cards far beyond the creators’ own followers. Christmas, signed and sealed.
@justin__petitOrdered on a tablet, written by hand
@lauratenteniezA first family Christmas card
@britt.boeckxA design of her own
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