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Cases / Smartphoto
Influencer Marketing
How do you hold on to a year that flies by? Six Belgian mums turned a pregnancy, a newborn photoshoot or a first birthday into personalised Smartphoto keepsakes.
Results
731k
Impressions
422k
Reach
1.346
Likes
5,5s
Average playtime
Creators
+16 creators
The campaign manager
Babies grow fast, and most photos of that first year never leave the phone. Smartphoto offers a wide collection for pregnancy and birth, from party favours to wall prints and keepsake boxes, and wanted young parents to discover it right when those milestones happen. And it wanted them to hear about it from a mum sharing her own story, not from a product catalogue.
We asked every creator which milestone they wanted to highlight. Laura Tenteniez put her son’s first year in a photobook she can open again and again. Janelle Framery decorated a first birthday with personalised flags and favours, Lenka Van Hemelryck hung a framed print of the newborn shoot at home, and Ines Fayot made personalised gifts for the future godmother and grandma. Gaëlle filled a memory box with a photo mug, a framed handprint and an embroidered backpack, each one a memory of her daughter’s first nine months, starting with the first scan. Because every gift was linked to a real milestone, the content felt genuine, and that is exactly the kind of video people love to watch.
@janelle_frameryA first birthday party
@lenka.vanhemelryckThe newborn shoot, on the wall
@inesfayotGifts for a growing family
@gaelle_vpA box full of firsts
@ameelechaKeepsakes for the baby
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