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Cases / Smartphoto
Influencer Marketing
Who would you surprise with 50 free photo prints? Shauni Van Impe picked her parents, in Smartphoto’s first TikTok campaign built around orders, where three Belgian creators each gave their followers a code for free prints.
Results
867k
Impressions
0,77%
Click-through rate
1.223
Orders
531
New customers
Creators
3 creators
The campaign manager
Almost everyone means to print their photos one day, but few people actually do it. Smartphoto wanted to change that on TikTok with a generous offer: 50 free prints, or 30 in retro style, for just the shipping cost. This time the goal was orders, ideally from people who had never ordered from Smartphoto before.
The prints had barely come out of the box when Shauni Van Impe took them to her parents: 50 photos of herself, strung into a garland, so they would never have to miss her. On the couch, her mum went through every print. Luna Cottenier talked her followers through the 30 retro prints, with a grid of her own already hanging behind her and her code on screen. We gave every video a push with Spark Ads. Each code was valid for ten days. To use it, viewers chose their own photos on the Smartphoto website, so they spent real time on the site and saw how easy it is to print their memories. A fun video quickly became a real order, often from a first-time customer. Missing Shauni is no longer an option.
@shaunivanimpe50 prints for mum and dad
@lunacottenierHer code for 30 retro prints
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