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Influencer Marketing
Rocky beaches in Brittany, a city trip to Porto and a pool in the sun: six TikTok creators put their summer of 2024 into a Smartphoto photobook and took their followers along.
Results
1.19M
Impressions
97.6k
6-second focused views
8,98%
Average engagement rate
0,64%
Click-through rate
Creators
+46 creators
The campaign manager
Every summer, phones fill up with hundreds of holiday photos, and most of them are never looked at again. Smartphoto wanted to give those photos a second life once the holidays were over, as a summerbook for the coffee table or as a gift. And it wanted people on TikTok to see how easy that is, and to visit the website to make their own.
Justin’s video starts with a bike ride and rocky beaches in Brittany, and ends with his grandparents leafing through a printed copy of the holiday album on their terrace. Lynn turned a city trip to Porto into a book to flip through on the sofa. Britt Boeckx showed how she designs Barcelona, Rome and Valencia books in the style of Assouline on the Smartphoto website, and Charlotte filled hers with pools, harbours and sunsets. We then boosted the videos, in Dutch, French and English, as TikTok Spark Ads with a link to the Smartphoto website. Most of them show the book being shared, with grandparents, a partner or friends. The holiday is over, the album is not.
@justin__petitA holiday in Brittany, for the grandparents
@lynndebuyserA city trip to Porto
@britt.boeckxCity trips as coffee-table books
@thetinynomadA summer of pools and harbours
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