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Cases / Smartphoto
Influencer Marketing
Birthdays, trips to Lapland, a red carpet and plenty of friends: six creators gathered the best moments of their 2025 in one Smartphoto yearbook. Then they took their followers along, page by page.
Results
1.28M
Impressions
21.735
Likes
5,42%
6-second focused view rate
7,38s
Average watch time
Creators
+16 creators
The campaign manager
A photobook is often made for one holiday or one wedding. Smartphoto wanted people to see it differently: as the place where a whole year comes together, from the big highlights to the small moments you would otherwise forget.
Who better to show a yearbook than the people whose year it is? Six Dutch- and French-speaking creators in Belgium, Steffi Mercie among them, each designed a yearbook of their 2025 and filmed themselves flipping through it, from a 30th birthday to city trips and nights out with friends. Some showed how they built the book on the Smartphoto website, and one brought out a whole stack of yearbooks from earlier years. Several TikToks were also boosted as Spark Ads, so the stories reached far beyond the creators’ own followers. 2025 looks even better on paper.
@steffimercieeeeFrom Lapland to Rome
@dariahaha._A story behind every photo
@yoniversteylenThe big reveal
@camsouterlindenA stack of yearbooks
@brecht.degeyterA 30th chapter
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