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Cases / SteelSeries
Influencer Marketing
DikkeSvekke, LaurenPlaying, Deem_i and Sejecem: for eleven months, these four Dutch-speaking streamers were SteelSeries ambassadors and brought each new launch to their Twitch streams and TikTok.
Results
3.9M
Views on TikTok
36
TikTok videos
2.1M
Views on Twitch
581
Twitch streams
Creators
4 streamers
The campaign manager
A new SteelSeries headset, mouse or keyboard comes out almost every month, and gamers like to see it in action before they buy, ideally from a streamer they already watch. SteelSeries wanted every launch to reach Dutch-speaking gaming communities, one after the other, without starting from zero each time.
From February 2024 to January 2025, the four ambassadors turned every launch into a small event on their own channels. The Aerox mice, the Apex Pro Gen 3 keyboard, the Arctis GameBuds and the Arena 9 speakers were unboxed live on Twitch, often with a giveaway, so viewers could win the gear they had just watched. On TikTok the same products got their own spin: an after-work routine with the GameBuds, quick Black Friday tips and a gift idea for gamer girlfriends. At Christmas, the ambassadors got to hand out SteelSeries presents to their own viewers. Their channels grew during the year too, and that worked both ways: the bigger their community, the more gamers saw the next SteelSeries launch. Watch it unboxed, then win it.
@ttvdeem_iAn after-work routine
@sejecemBlack Friday deals
@laurenplayingA Christmas giveaway
@dikkesvekkeUnboxing the Apex Pro Gen 3
@laurenplayingMeet the Arctis GameBuds
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