SteelSeries is a gaming technology company that designs high-performance headsets, keyboards, mice, and accessories. Its products are made for gamers and esports players who want comfort, precision, and reliability. 

In 2025, we continued our successful collaboration with SteelSeries, this time collaborating with three dedicated brand ambassadors from both Belgium and the Netherlands:  DikkeSvekke, Deem_i, and Sejecem.

Throughout the year, across 12 different touchpoints, the ambassadors proudly showcased different SteelSeries products, such as the Arctis Nova Elite and the Rival Wireless Gen 2, on both TikTok and Twitch, creating authentic and engaging content for their audiences.

Looking at the ambassadorship in its entirety, it delivered impressive results. Across both platforms, 58 content assets were created. On Twitch, the campaign accumulated an impressive 279.132 hours of watch time, with an average viewing duration of 8.3 minutes, while TikTok achieved 28.9K clicks and 6.3M impressions.

Overall, the collaboration was a major success, strengthening SteelSeries as a brand and demonstrating the impact of authentic influencer partnerships with creators who live and breathe the gaming world.