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Cases / Uber Eats
Influencer Marketing
Where does Antwerp eat when nobody feels like cooking? For Uber Eats, three local creators showed their answer in Instagram Reels, right in the middle of a buy one, get one free deal.
Results
1.1M
Impressions on Instagram
893k
People reached
3.3k
Clicks
0,32%
Click-through rate
Creators
3 creators
The campaign manager
Food delivery apps all promise speed and choice, so standing out takes more than one more ad. Uber Eats wanted to win new users in Antwerp, especially people in their late twenties and thirties, and give existing users a reason to open the app first. The moment was set: from 22 May to 11 June 2023, many restaurants in the app offered one dish free with every dish ordered.
A paper bag at the door and a fresh bowl on the table: singer Steffi Vertriest ended a yoga evening at home with a healthy order from the app. Annelies Törös took a one-plus-one-free lunch to a picnic with friends in Antwerp’s Stadspark, and comedian Kurkdroog (Angel Redondo) played both roles in a sketch about the deals. Each reel showed local Antwerp restaurants in the app and pointed to discount codes for new and existing customers in the city. We then boosted the reels to more people in Antwerp, with a button that took viewers straight to Uber Eats. Dinner sorted, with the second dish on the house.
@steffivertriestA night in
@anneliestorosPicnic in Stadspark
@kurkdr00gThe deal-hunt sketch
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