Uber Eats is the easy way to get the food you love delivered! They put in daily effort to offer the most user-friendly experience, are always optimizing the delivery time and offering a selection of the best and most trendy restaurants to their beloved users.
Always hungry for new app users, Uber Eats wanted to reach its audience differently. This time, they wanted to focus on Gen Y citizens of Antwerp! They wanted to attract new users, build brand awareness and encourage brand fidelity against their competition.
As a result, Adshot and Uber Eats cooked up an Instagram influencer campaign. The three Antwerp influencers created three different reels with the same message - choose Uber Eats! The reels highlighted the convenience and variety of food options available on the app, and were designed to appeal their audiences. In addition to the reels, the influencers also offered their followers in Antwerp exclusive discount codes that they could use for their next orders through the Uber Eats app. This helped to incentivize more people to try out the app and experience the benefits of using it for themselves.
In conclusion, the collaboration between Adshot and Uber Eats proved to be a winning recipe for success. Targeting Gen Y citizens in Antwerp, the reels highlighted the app's convenience and food variety, attracting new users and fostering brand loyalty with exclusive discount codes. Uber Eats solidified its position as the easy way to get the food you love delivered, standing out in the competitive market.