Skip to content
Cases / VOKA Open Bedrijvendag
Employer Branding
Ever wondered where the Bicky burger is made, or what a surgical robot looks like up close? Before VOKA Open Bedrijvendag 2023, three TikTok creators went to find out, and four Twitch streamers brought the day to their viewers.
Results
1M
Views on TikTok
5k
Clicks
81k
Views on Twitch
21k
Hours watched on Twitch
Creators
+27 creators
The campaign manager
Most of us pass the same factories, offices and hospitals every day without ever seeing what goes on inside. VOKA Open Bedrijvendag opens those doors to the public on the first Sunday of October, but a long list of participating companies does not show what a visit is like. So VOKA Open Bedrijvendag wanted people to get a feel for a visit on the platforms they already use, and to look up a company near them before 1 October.
Good Life Foods, the company behind the Bicky burger, opened its factory floor to Angel Redondo of Kurkdroog, who put on a white coat and asked the staff who invented the burger. Isabeau Lauwyck met the surgical robot Hugo at the Sint-Andriesziekenhuis in Tielt, and Matthyaz went to Fluvius to see how electricity and gas reach his home. To also reach young people where they spend their evenings, four Twitch streamers joined in: all September, DikkeSvekke, Espe, Laagvliet and Rigor kept an Open Bedrijvendag banner in the corner of their Twitch streams and opened the event website on stream to look for companies close to their viewers. Every TikTok ended with the same invitation: come and see it for yourself on 1 October. Bring your appetite.
@angelvankurkdroogAt Good Life Foods
@isabeaulauwyckInside the hospital in Tielt
@matthyazBehind the scenes at Fluvius
For brands
For creators
The Ultimate Influencer Marketing Playbook is here!
9 years of influencer marketing experience, distilled into one 65-page playbook, from strategy to reporting.
