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Influencer PR
Grab your friends, put on a headset and walk straight into a zombie shooter: Belgian creators did exactly that at VR Base and took their followers along, from the lobby to the last zombie.
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17
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35
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55.5k
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€10.164
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+1217 creators
The campaign manager
Virtual reality is hard to sell with a photo. From the outside you see people with headsets in an empty hall, but inside the headset they are fighting off zombies or battling in the snow. VR Base, with arenas in Mechelen, Leuven, Kortrijk and Brecht, wanted more friends, families and colleagues to discover that feeling and pick VR for their next outing.
The trick was to show both sides of the headset. Creators picked a VR Base location, brought friends, family or colleagues and filmed the whole visit, from a quick explanation by the staff to the laughter in the arena and the scoreboard at the end. With game footage from VR Base, their TikToks and Reels cut between the group in the hall and the zombies, lasers and snowy battlefields inside the headset. One streamer brought their own team for a teambuilding, another went with the boys, and in Kortrijk a creator watched the game with their kids on a screen in the café. Just don’t ask who topped the scoreboard.
@stekxiA day out with the boys
@shayanetvCall of Duty, but in real life
@frapseltwitchYour squad, in the game
@kevyn_3dFirst time in VR
@silkee_xoxoAn underground zombie game
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