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Cases / Zorgbedrijf Antwerpen
Employer Branding
Some nurses move from one care home to the next, and at Zorgbedrijf Antwerpen that is exactly the job. Creator Giana De Kat joined the team as a mobile nurse for one day and took her Instagram followers along.
Results
109k
Impressions
57k
People reached by the ads
5,59%
Click-through rate on the ads
2,38%
Engagement rate on Instagram
Creators
@giana_dk
The campaign manager
A job without a fixed workplace sounds exciting to some nurses and a little daunting to others. Who will your colleagues be, and how do you find your way in a care home you have never worked in? Zorgbedrijf Antwerpen was looking for mobile nurses for its care homes and wanted to show that the job is varied, social and more than classic care work.
Giana put on a white uniform and spent the day with Natasja from Zorgbedrijf Antwerpen: the drive to care home Eksterlaer in the car that comes with the job, a team meeting where she listened closely, and a warm, joking chat with one of the residents. Along the way, the reel explains who Zorgbedrijf Antwerpen is looking for: a social butterfly who enjoys challenge and variety, with the bonus of choosing your own shifts and hours. The most reassuring moment comes near the end: every care home works with the same structure, so a new location never means starting from scratch, while there is still something new to learn at each one. We polished the reel over five versions, then ran it as an Instagram ad with a button to Zorgbedrijf Antwerpen’s job site. New address, familiar ground.
@giana_dkA day as a mobile nurse
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