AP Hogeschool is a Belgian school located in Antwerp, Mechelen, and Turnhout, the university college offers 28 professional bachelor’s programs and 16 graduate programs. AP Hogeschool wished to inform younger audiences about the variety of their programs ahead of the start of a new school year in September, using young inspirational influencers who actually studied at AP Hogeschool earlier.
So we did just that, we partnered them up with three famous Belgian alumni of AP Hogeschool and had them inform their audiences about their experience with AP Hogeschool on their Instagram and Instagram Story. Adshot recruited, onboarded, and instructed these three influencers that were the perfect fit for AP Hogeschool and were sure to match brand safety guidelines. Adshot also followed up the campaign and made sure that all content was created, reported, and analyzed. We made sure that AP Hogeschool reached its key target audience.
They truly showcased how useful the programs can be. In the end, the Instagram posts gathered a reach of more than 100.000, and the Stories accumulated a reach of 20.000. We can draw the conclusion that the awareness around these programs was greatly increased.
Leen Den Dievel
Elena Castro Suarez
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