Crimibox is a manufacturer of physical and digital crime-solving games. As it says in the name they created a physical “board-game” box, based on the Belgian hit series Undercover. These boxes are aimed at a younger audience, older than 16, that loves solving crime mysteries. To raise awareness for the Undercover box they wanted to launch a YouTube campaign.
Adshot suggested collaborating with 3 YouTube creators that had a great match with the brand.
During this campaign, influencers:
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