Video game influencers are the next big thing. For a long time marketing to the ‘nerdy’ part of the society was a niche thing. It was new, a bit different and exotic. Not many companies cared to advertise to the gaming crowd, because it was considered minor, with small purchasing power and very narrow interests.
You decided to become a content creator. You got your channel going, you worked hard, you put your content out there for everyone to see and it worked. People love it, they follow and subscribe — you have a decent size community behind you. But you are sitting here thinking: ‘Now what?’. How do you actually start making money from this thing that you’ve built over months and months of hard work?
In this blog post, We’de like to give you a bit of insider knowledge and explain how marketers look at your channel. Hopefully, you can use that to get more sponsorship opportunities or to earn more revenue from brand collaborations in the future.
Anyone can start streaming on Twitch, but becoming an affiliate and getting your channel monetized is a big milestone. It is also a challenge for new streamers who are just starting to build their audience. Out of 2 million streamers only 150 thousand are affiliated. That’s less than 8% of all the channels and the competition is fierce.
Don’t worry, networking is so much easier than it sounds. First of all, you need to understand what it means to network and why there’s so much fuss about it. Basically, networking is interacting with others. Simple as that. Hanging out in someone’s channel, hosting, raiding, commenting on their YouTube videos, keeping their chat going, liking their Twitter posts… all of those things are a part of it.
