If you don’t know how many people are watching you and which content do they go back to…how do you plan to learn and improve? You can cringe and avoid looking at your metrics all you want, but the truth is, understanding your stats will help you and your YouTube channel a lot.
Gaming influencer marketing got very big very fast. Everyone is doing it or at least talking about it and there’s an excellent reason for that. People watched over 60 billion hours of gaming-related content in 2018 between YouTube, Twitch and emerging streaming sites alone. It seems that influencer marketing it’s not a fad that will go away anytime soon, but it is the way for marketing to evolve into something completely new and exciting.
If you’re lucky and you have friends who are streamers or YouTubers as well, you can sometimes hear stories from the front line and prepare yourself for what’s to come. But not everyone has that comfort. That’s why I prepared a list of things that I wish I had known when I just started out as a gaming influencer.
Video game influencers are the next big thing. For a long time marketing to the ‘nerdy’ part of the society was a niche thing. It was new, a bit different and exotic. Not many companies cared to advertise to the gaming crowd, because it was considered minor, with small purchasing power and very narrow interests.
You decided to become a content creator. You got your channel going, you worked hard, you put your content out there for everyone to see and it worked. People love it, they follow and subscribe — you have a decent size community behind you. But you are sitting here thinking: ‘Now what?’. How do you actually start making money from this thing that you’ve built over months and months of hard work?
Anyone can start streaming on Twitch, but becoming an affiliate and getting your channel monetized is a big milestone. It is also a challenge for new streamers who are just starting to build their audience. Out of 2 million streamers only 150 thousand are affiliated. That’s less than 8% of all the channels and the competition is fierce.
Don’t worry, networking is so much easier than it sounds. First of all, you need to understand what it means to network and why there’s so much fuss about it. Basically, networking is interacting with others. Simple as that. Hanging out in someone’s channel, hosting, raiding, commenting on their YouTube videos, keeping their chat going, liking their Twitter posts… all of those things are a part of it.
bots and trolls: what to do against it? A lot of people get bots in their channel, but only a few know what to do