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Built from 250+ campaigns
Everything written in this playbook comes from running real influencer marketing campaigns across different industries and platforms.
Free playbook
9 years of running influencer campaigns translated into one practical guide. From creator selection and briefing to amplification, reporting and campaign workflows.
Why this playbook
This guide was built from real campaign experience, not recycled marketing theory. Every chapter is based on how influencer campaigns actually run behind the scenes.
Everything written in this playbook comes from running real influencer marketing campaigns across different industries and platforms.
Written around real campaign execution, creator workflows and operational learnings instead of abstract marketing theory.
Learn how campaigns are planned, creators selected, content managed, amplified and reported from start to finish.
What's inside
01
Define objectives, audience, channels and budget, and translate them into a clear, actionable campaign plan.
02
Select creators that truly fit your brand and onboard them with a process that sets expectations and enables great work.
03
Develop concepts with creators, produce authentic content and manage a smooth rollout across platforms.
04
Amplify creator content with smart distribution and paid support to reach the right audience.
05
Measure what matters, extract clear insights and use them to improve future campaigns.
Follow FizzUp, a fictional brand, through every chapter to see how each step translates into a real campaign in practice.
How we run campaigns
Your influencer marketing campaigns, managed through one structured system, powered by technology and led by experts.
Manage creator sourcing, briefing, approvals, and delivery through one centralized campaign flow.
We reduce operational friction between brands, creators, campaign managers, and reporting.
Track content performance, amplification results, campaign learnings all in one place.
Inspiration
A few of the campaigns we've run lately. The same playbook, applied in different industries.
This playbook was written for marketers, brand teams, agencies, founders, and creators who want to understand how modern influencer campaigns are planned, executed, amplified, and reported in practice.
Whether you run campaigns in-house or work with external partners, the frameworks are designed to be directly applicable.
The playbook covers the full influencer marketing workflow, including campaign strategy, creator sourcing, briefing, content production, paid amplification, reporting, and operational campaign management.
It also explains how creator campaigns fit into broader social media and paid media strategies.
Both.
The guide explains the difference between influencer marketing, creator campaigns, UGC production, paid amplification, whitelisting, and always-on creator content systems, including when each approach makes the most sense.
The focus is heavily practical.
Instead of abstract marketing theory, the playbook breaks down real campaign structures, creator workflows, content systems, reporting approaches, and operational learnings from years of campaign execution.
Yes.
While some examples and platform references come from campaigns in Belgium and The Netherlands, the campaign structures, creator workflows, and strategic principles apply internationally.
The playbook contains 65 pages covering everything from campaign planning and creator selection to amplification and reporting.
Each chapter combines strategic context with practical frameworks, examples, and operational insights.
No.
The playbook also covers paid amplification, creator whitelisting, creator-made ads, and how influencer content can be integrated into broader paid social strategies.
Definitely.
The playbook is especially useful for teams that already run campaigns but want more structure around creator selection, workflows, amplification, reporting, and campaign operations.
No.
The playbook was created as a practical industry resource and can be used independently whether you work with Adshot or manage campaigns internally.
After running influencer campaigns for nearly a decade, we noticed that most online information stays very surface-level.
We wanted to document how modern creator campaigns actually work behind the scenes, from strategy and creator workflows to amplification and reporting.
For brands
For creators
The Ultimate Influencer Marketing Playbook is here!
9 years of influencer marketing experience, distilled into one 65-page playbook, from strategy to reporting.
