JBL is an American company that manufactures audio equipment, including loudspeakers and headphones. JBL recenty released their new gaming line of headphones and speakers called quantum. To reach their target audience, gamers, they were looking to collaborate with gaming influencers. Here’s where adshot comes in.
Adshot suggested collaborating with 6 influencers, 2 YouTubers, and 4 Twitch streamers.
During this campaign, influencers:
- Used JBL headsets on their face cam making the product continually visible.
- Included a link in the description of their videos.
- Made branded content about their headset.
- Were encouraged to also create branded content on social media.
- Got the opportunity to give away multiple headsets and loudspeakers.
Adshot recruited, onboarded, and followed-up on each of the 6 chosen influencers, making sure that they received the necessary input. JBL received a custom report containing the performance metrics, along with the created content.