Groep Delorge (now called A&M group) is the largest automotive network for Audi, Audi Approved Plus, Volkswagen, Volkswagen Commercial Vehicles, SEAT, ŠKODA, and My Way. The company has established itself as a leader in the industry by offering a wide range of high-quality and reliable services. These services include regular maintenance, emergency troubleshooting, and expert bodywork to ensure that customers' vehicles are always in top condition. In addition to their service offerings, Groep Delorge offers a comprehensive range of cars for lease and sale.
Delorge aimed to broaden their reach by promoting their services on TikTok and Instagram. Together with them, Adshot devised a successful campaign that relied on the power of social media influencers. For the campaign, they chose two influencers who resonated with their target audience - Raphaella Deuringer (TikTok) and Jolien Puype (Instagram).
The first influencer, Raphaella, created a TikTok video highlighting some of the key benefits of Delorge's Personal Lease service. She incorporated these benefits into her lifestyle video, showcasing how Delorge's service fits seamlessly into her life.
The second influencer, Jolien, created a Reel, post, and story on Instagram. She seamlessly incorporated her family's lifestyle with Delorge's service of AutoCredit, showcasing how Delorge is the perfect solution for families.
All of the posts led to the social media profiles of Groep Delorge and their website. Through this campaign, Delorge expanded their reach and made their services more accessible to a broader audience.
The campaign created four beautiful pieces of content that reached over half a million views on TikTok and over 230.000 views on Instagram.