Proximus Fiber Hyper Run

Client

Proximus

Project Description

Proximus is a Belgian telecommunications provider and the first to provide internet speeds of up to 10gbps! Proximus' Fiber connection is all about momentum, pace, and velocity. Perfect for gamers, don't you think?
To showcase what Proximus Fiber can do and truly captivate how quick it is, Proximus and Adshot created the perfect campaign: the Proximus Fiber Hyper Run on Fortnite. We created a custom-made Fortnite map with a mass distribution of entertaining and authentic branded content leading to mass participation.
To promote the Proximus Fiber Hyper Run tournament, our team of influencers utilized both TikTok and Twitch platforms to engage with their followers and potential participants. On TikTok, the influencers created videos inviting their followers to join the tournament to win amazing prizes. On the other hand, the influencers also live-streamed their gameplays on Twitch while playing the custom-made Fortnite map. The combination of TikTok and Twitch proved to be an effective promotional strategy for the tournament. It allowed us to reach a wider audience and generate more interest in the event.
The engagement we received from participants and viewers was exceptional, and we created tons of buzz around the tournament and the Fiber connection. On TikTok, the campaign received almost 5 million impressions, over 42.000 clicks, and over 58.000 likes. On Twitch, it received a whopping 1.1 million views during more than 165 thousand hours of watching!
The tournament was a success, as well! Almost 35 thousand unique players played the map for over 24 thousand hours.
It's safe to say the campaign was a hit and showed all the powers of the ultra-fast Fiber connection!

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